The Blog


Why Stories Are Important

I’ve always been a storyteller. The part of my childhood that wasn’t spent writing or reading was spent playing games with endlessly complicated plots. My brother generally left it up to me to decide what we’d get up to… though he often got frustrated with the amount of backstory I liked to cover before we started!

Stories are important to me because I love them. But I’m not unusual in this. Stories are inherently human and they have a place in all our communications, from literature, media and play to business.

Yes, I did say business! Stories are an extremely valuable business tool. They can be used to entertain your audience, build trust, communicate value, create emotion and recruit brand advocates.

Why does this work?

There’s a very key reason behind this, and that’s because we react differently to stories than to any other kind of communication. There’s scientific research to suggest that our brains react rather wonderfully to stories. Instead of just using the parts of our brain that are needed to process facts, when we’re told a story we use the parts of our brain that would be used if we were experiencing the events in the story for ourselves.

Let me give you an example: if I tell you a story about eating an incredible piece of chocolate cake, you would not only use the parts of your brain used for listening and understanding, you’d also use the part usually reserved for taste.

This little scientific quirk makes stories hugely powerful. They can help you to provoke an emotional reaction in your audience. And once your audience is emotionally invested in what you’re offering… they’re much more likely to want to work with you.

Some businesses have obvious stories to work with. The example I always use here is of Toms, the shoe company. On their own, Toms shoes are fairly ordinary slip on trainers.

But then you add story…

The Toms company was born when the founder visited Argentina and befriended children who had no shoes. He wanted to do something to help and so he created a shoe company on the premise that for every pair of shoes bought they would donate a second pair to a child in need. Not only was this an admirable mission in terms of charitable work… it also captured the imagination of the shoe buying public and turned Toms into an internationally successful company.

Your business might not have such a clear story, but you’ll still have one. Once you’ve found it in can do wonders for your communications. Blog posts, social media updates, about pages, product descriptions and service outlines all work far better with added story.

Not sure where to start? Stories are my speciality and I love a challenge. Let’s chat.


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10 Ways to Be More Productive

1. Don’t multi-task. Seriously, don’t! It doesn’t work.

2. Work with your natural rhythm, not against it.

3. Take proper breaks instead of browsing the web at your desk.

4. Find a task management system that works for you. I’m currently using Todoist.

5. Get the most important work done first.

6. Change your mindset: work until you’ve completed all necessary tasks not until a certain time.

7.  Experiment with background noise. Classical music helps me focus on what I’m writing.

8. Time yourself to make sure you stay on track. I do this with Toggl, but a simple egg timer would work too.

9. Don’t overwhelm yourself with your to do list. Make sure it’s actually possible for you to do what needs to get done in the time you have.

10. Batch similar work together when possible.

*header image by David Joyce
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September 2015 Round Up

A few highlights from my month:

A few highlights from around the web:

I hope your September has been as fun and productive as mine!

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Two Upcoming Courses on Writing and the Web

I’m going to be running two courses over the next couple of months, one in York and one in London. I’ve blogged before about how much I enjoy training, so I’m very much looking forward to them.

Writing for the web can be very different from writing for other mediums. On both upcoming courses you’ll learn how to create written content that will engage your online audience and promote your organisation.

I’ll be showing you how to find the story in your communications, how to attract and keep the attention of your audience, how to present written content effectively, and how to find the right voice and tone to ensure your communications are always ‘on brand’.

Each course will also cover practical skills such as editing, proof-reading, keyword SEO and an introduction to content marketing.

If you’d like to find out more about the two courses, you’ll find the details below.

Writing for the Web

With: The Training Gateway

Location: York

Date: 25/09/2015

Full details available here

Writing for Digital Media

With: City University London

Location: London

Date: 14/11/2015

Full details available here

If you know anyone who may like to hear about these courses, it would be much appreciated if you passed this on!



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August 2015 Round Up

A few highlights from my month:

A few highlights from around the web:

How’s your August been?

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How to Come Up With Ideas for Your Blog

One of the most difficult things about blogging is the requirement to come up with new ideas week after week, month after month. New bloggers are often full of ideas for the first six months or so, but maintaining that momentum over time can be hard.

Developing editorial content ideas for my clients is part of my job. I’m an ideas person, and so this is something I really enjoy. Though that’s not to say that it’s always easy! I often get asked how I come up with so many ideas. I’d like to claim it all works as if by magic(!), but in reality there are a few tricks I use to keep the inspiration flowing.

I wanted to share some of those tricks with you.

Introduce recurring post types

Here’s a bit of good news: you don’t need to reinvent the wheel every time you sit down to plan your blog content for the month. If you can introduce regular types of post, a good few calendar spots will already be filled and all you’ll need to do is write new content to fit in each format. For example, at the end of each month I share a ‘Round Up‘ post with highlights from my month and favourite links from the web. Other examples of recurring posts could include reviews, how to guides, photo diaries, interviews and inspiration pieces.

Look at your FAQs

Are there certain questions that your customers or blog readers ask over and over again? Here’s a clue: those are the things they really want to know about! Often the things that seem too obvious to mention to you will actually be of real interest to people who don’t have your expertise.

Keep track of seasonal events

Seasonal events can provide all sorts of blog content opportunities. Some of these are obvious: Christmas and the summer holidays tend to provide all sorts of inspiration. But you may also find that local or industry events can be just as fruitful. Keep track of relevant world awareness days, celebrations, exhibitions and festivals for plenty of new things to blog about.

Make yourself a resource

If you’re only blogging about things that happen in your home, shop, office or studio you’re going to run short on ideas pretty quickly! Instead, consider opening out your remit to cover your industry/main area of interest. If you can open up the focus of your blog to cover news and advice related to this, you’ll have a lot more to say (and it’ll all be much more valuable to your readers, too!).

Speak to your customers

Here’s another obvious suggestion that a lot of us forget about… why not ask your customers or readers want they want to know? This is particularly helpful when it comes to advice based posts. You could do this in face-to-face conversation, perhaps just by asking people what they think is most interesting/mind-boggling about what you do. Alternatively, you could ask blog readers to email you with ideas or even send out a simple questionnaire to your mailing list.

Share guest posts and interviews

You don’t have to write all of your blog content yourself! Guest posts and interviews can be a great way to provide valuable content while giving yourself a bit of time off from idea generation. There’ll still be plenty of work to do: you’ll need to approach relevant people, chase them up, then edit posts as necessary. But this can be a great way to bring fresh perspective to your blog.

Add related topics

It can be difficult to maintain an interesting and varied blog when you’re strictly blogging about only your main area of interest. You may want to open things up a bit by adding a few related topics. Here’s an example: I’m a writer, but I don’t just blog about writing. I also share posts about books, productivity and freelancing. These related topics help to bring in different types of readers, ensure that things don’t get repetitive around here, and keep me entertained and inspired.

Any questions? Feel free to share them in the comments below or to drop me an email.

*Header photo by Andres Nieto Porras
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20 Things to Do Instead Of Picking Up Your Phone

I’ve been thinking a lot recently about how much I use my phone. Over the last few years I (like many of us!) have got into the habit of scrolling mindlessly though apps on my phone whenever I’m tired/bored/at a loose end.

This isn’t a habit I’m particularly proud of. I’m also very aware that my one-year-old daughter is watching everything I do very carefully, so I’ve been making a conscious effort not to do it in front of her. This post on the behavioural analysis of a phone zombie written by a friend of mine has made me extra determined to work on setting a better example!

A lot of the time I pick up my phone because I have a spare five minutes that I don’t know what to do with. To avoid this, I’ve created a list of 20 things that, for me, feel like a better use of that time.

Here goes…

1. Read a chapter of a book

2. People watch

3. Do a yoga stretch

4. Jot down some blog post ideas

5. Get some fresh air

6. Write a few paragraphs of fiction

7. Do some meditative breathing

8. Make a cup of tea

9. Have a proper conversation

10. Enjoy the view

11. Listen to some music

12. Eat a healthy snack

13. Do a quick tidying session

14. Daydream

15. Flick through a recipe book

16. Do a ‘life admin’ task

17. Make a plan to do something fun

18. Review my work tasks for the day

19. Look at a photo album

20. Note down something my daughter has done that I want to remember

Any more suggestions? I’d love to hear them.

*Header photo by R. Nial Bradshaw
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July 2015 Round Up

A few highlights from my month:

A few highlights from around the web:

How has your July been?

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Freelance Musings on the Joy of Communication

Last week I travelled to London to run a workshop at The Training Gateway‘s Summer Networking event. I was reminded, as I always am when I work face-to-face with other people, that one of my favourite things about freelancing can also be my least favourite thing: independent working.

Like a lot of writers, I describe myself as an introvert. I’m an independent person and so the isolation of freelancing from home doesn’t faze me. I love having the freedom to set my own hours, pace and routines. For the first four years of my freelance career (before my daughter came along) I spent much of my working week sat alone in front of my computer. Whole working days would come and go without me talking to another human being. And you know what? I never had a problem with that.

In fact, it’s only when I find myself in a professional situation with other people that I actually realise what I’m missing out on. This will come as a revelation to precisely none of you who regularly work in partnership with other people(!), but there’s a real joy in being able to share and develop ideas in real life conversation. That joy is something that’s often lost to freelancers. Though we obviously do communicate daily with clients and other freelance colleagues, much of that is done via email or social media.

One of the other reasons I really enjoy facilitating training courses is that it gives me an excellent opportunity to take on another perspective. Teaching other people about what you do (last week it was a taster session on writing for the web) is a great way to remind yourself why you do it in the first place! For me, it’s simple: I love the written word. Writing is my passion, whether I’m working on a novel, a blog post, a feature article, website copy or a how to guide. Sometimes, though, I need to get away from my laptop keyboard and in front of real life human beings in order to remember just how much I love it.

So thanks to a day away in the capital and some interested delegates, I’m back at my desk this week with a renewed enthusiasm. There are more training dates in my diary over the coming months and I’m already looking forward to the next one. Solo-working is brilliant but I’m very glad that my job gives me the chance to work with new people regularly too!

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June 2015 Round Up

A few highlights from my month:

A few highlights from around the web:

How has your June been?

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